Interview questions for communications roles

These are the questions to prepare for in a job interview for communications roles: 6 job-specific questions with tips for good answers, the most common questions in every interview, and questions you can ask the employer. With Selja you can also practise the interview for the exact job you have applied for.

Job-specific questions for communications roles

Tell me about a story or campaign you are proud of.

Talk about the goal, the message, the channels and the result. Include numbers on reach, coverage or response if you have them.

How do you make a complicated message simple?

Give an example where you made specialist material easy to understand. Explain how you think about the audience first.

What do you do if a journalist calls about a negative story?

Show that you keep a cool head: get an overview of the facts, clarify who will comment, answer quickly and honestly, and never promise more than you know.

How do you adapt content to different channels and audiences?

Use an example where the same message became, for example, a news story, a social media post and an internal announcement.

How do you measure the effect of communication work?

Talk about the goals you set in advance, and how you track reach, engagement, coverage or changed behaviour.

Bring a text you are proud of, and tell us why.

Choose a text similar to what you will write in the job. Explain the choices you made, not just what it says.

Common questions in every job interview

Tell me a little about yourself.

Keep it to one or two minutes. Start with who you are professionally, highlight two or three experiences that are relevant to the job, and finish with why you are applying right now. Skip your whole life story.

What are your greatest strengths?

Choose two or three strengths the job actually requires, and give a short example of each. A strength without an example is just a claim.

What is your greatest weakness?

Choose something real that is not crucial for the job, and explain what you are doing to improve. Avoid tired answers like saying you are a perfectionist.

Why did you apply for this job?

Link what you know and enjoy to what the job involves. Mention two specific things in the job ad that appealed to you, not just that you need a job.

What do you know about us?

Read their website, recent news and LinkedIn page beforehand. Mention something specific, such as a product, a client or an initiative, and say why it interests you.

Tell me about a time you solved a difficult problem.

Use STAR: briefly describe the situation, what your task was, what you did, and what the result was. Spend most of the time on what you did yourself.

Tell me about a time you made a mistake.

Choose a real mistake, take responsibility without blaming others, and spend most of the time on what you did to put it right and what you do differently now.

Tell me about a disagreement with a colleague. How did you resolve it?

Show that you listen and focus on the issue, not the person. Finish with how you worked together afterwards.

What are your salary expectations?

Research the pay level for the job beforehand. Give a range instead of a single figure, and justify it with your skills and responsibilities. The hourly pay calculator here can help you convert between hourly and annual pay.

When can you start?

Check your notice period before the interview, and give a concrete answer. If you are flexible, say so.

Answer with the STAR method

When you are asked for an example, the STAR method gives an answer that is concrete and easy to follow:

Situation: Where were you, and what happened? Keep it short.
Task: What was your responsibility or goal?
Action: What did you do, step by step? Spend most of your time here.
Result: What was the outcome? Include numbers if you can.

Questions to ask the employer

Who are your most important target audiences?

Shows that you start with the audience, as a good communications adviser does.

How does the communications department work with management?

Tells you whether communications is involved when decisions are made, or comes in afterwards.

Which channels do you prioritise, and what do you want to get better at?

You find out where they need you most, and can suggest what you could contribute.

What does a normal week look like in this job?

You get a concrete picture of the daily work, and can see whether the tasks match what was in the job ad.

What are the most important goals for the first six months?

Shows that you are thinking about delivering from the start. The answer tells you what is actually expected of you.

How do you measure success in the role?

You find out what you will be assessed on, and whether the goals are clear or vague.

What are the biggest challenges the person who gets the job will face?

A mature question that gives an honest picture of the job. Feel free to say briefly how you would tackle them.

Practise the interview with Selja

The best thing you can do before the interview is to practise the questions for that exact job out loud. Interview practice in Selja creates questions from the job ad and your CV. You answer by speaking or writing and get feedback on every answer, so you know what to say differently before it counts.

See the interview questions for your profession for free.
Create your CV and cover letter for the job in under a minute, so you get the interview first.
How to prepare for a job interview

Frequently asked questions

What do they ask in a job interview for communications roles?

You get both common questions, like "Tell me a little about yourself", and job-specific questions, for example: "Tell me about a story or campaign you are proud of." and "How do you make a complicated message simple?"

How do I prepare for an interview for communications roles?

Read the job ad and find the three most important requirements. Prepare a short example for each, ideally with the STAR method, and practise out loud. Have two or three questions ready for the employer.

Is there a tool for practising an interview for communications roles?

Yes. With interview practice in Selja you practise the interview for the exact job you have applied for, speaking or writing, and get feedback on every answer. You can see the most common interview questions by profession for free, and Selja also creates your CV and cover letter for the job in under a minute.